Director / Designer
Case Study
Live Spots
During the March Madness Final Four and Championship games, Google Cloud used their workflow to analyze observations from the first half of each game against NCAA historical data and hone in on a stat-based prediction for the second half.
As halftime started, the team had minutes to turn their prediction into a TV spot. The creative team implemented the prediction generated by Google Cloud and created an ad right there in the Alamodome (San Antonio, TX), using a real-time rendering system built by GS, Cloneless and Eleven, Inc.
This new technology reinvents data access via the Google Cloud interface, allowing users to distill massive amounts of information into relevant, usable results in real time. It also needed to look good, which is where we came in. Our toolkit meant that even though the quirky vignettes were developed ahead of time there was always a hint of real time polish. Every little detail came from the games themselves, so fasten your couch seat belts and prepare for the ride.
Design by Chris Finn
Insights in an instant.
Client: Google
Agency: Eleven Inc.
Production Company: Gentleman Scholar
Directors: William Campbell & Chris Finn
Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Line Producer: Richard Kaylor
DP: Tom Banks
Design & Animation: Gentleman Scholar
Creative Director: William Campbell
Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Art Director: Chris Finn
CG Supervisor: Tim Hayward
Technical Director: Matt Lavoy
Sr Producer: Nikki Ferrara
Designers: Cristina Barna, Ana Chang, Cam Floyd, Macauley Johnson, Jina Kwon, Christina Liang, JP Rooney, Hana Eunjin Yean, Brad Arnold, Naomi Bensen, Gautam Dutta, Nick Iluzada, Sam Kim, Anthony Maiuri, Angie Son, Logan Sprangers, Javier Tommasi, Vincent Wang
2D Animators: Kenny Kerut, Vin Kim, Michael Tavarez, Sam Bachman, Jeffrey Jeong, Peter Lee, Wu Hyun Lew, Henry Pak, Andrew Tan
Cel Animators: Tristan Balos, Regis Camaro, Lyuben Dimitrov, Matt Everton, Taik Lee, Sarita Nevarez
Model/Texture Artists: Allan Bernardo, Jacques Clement, Travis Mangaoang, Jessica Ramirez
3D Animators: Josh Kalinowski, Evan Mayfield, James Lane,
3D Generalists: Carl Bogan, Clint Chang, Kevin Ferrara, Ryan Kaplan, Herman Kim, Mike Ko, Kevin Kolodinsky, , Andrew Ortiz, Mike Papagni, Patrick Warner, Kim Zhu
Nuke Compositors: Rachel Choi, Ryan Kaplan, Kevin Njoo, Chris Russo
Dynamics/FX: Yates Holley, Mohammad Adnan Hussain
Flame Artists: Karen Heston, Jameson DeSantis, Federico Saccone
Storyboards: Bryan Deloach
Additional CG Work: Léon Studios, Javier Léon
Rotoscoping: Rotomakers
Editorial: Gentleman Scholar
Editors: Jason Webb, Miki Gilmour, Brenden Mendez
Mix & Sound Design: Lime Studios
Mix & Sound Designers: Michael Anastasi, Jeff Malen